Last Updated: June 2026


Welcome to Rugha (“Rugha,” “we,” “our,” or “us”). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase products, or interact with our services.


By accessing or using our website, you agree to the collection and use of information in accordance with this Privacy Policy. Rugha is registered with the UK Information Commissioner’s Office (ICO) under registration reference ZC015514 and is committed to protecting and processing personal information in accordance with applicable data protection laws.


1. Information We Collect

We may collect the following categories of personal information:
Information You Provide

  • Full name
  • Email address
  • Phone number
  • Billing address
  • Shipping address
  • Account login information
  • Order details and purchase history
  • Customer service communications
  • Product reviews and feedback


Payment Information

Payments are processed securely by our third-party payment providers. Rugha does not store complete credit card or debit card information on its servers.


Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address
  • Browser type and version
  • Device information
  • Operating system
  • Website usage data
  • Pages visited and browsing behavior
  • Referral sources

2. How We Use Your Information

We use your information to:

  • Process and fulfill orders
  • Deliver purchased products
  • Manage customer accounts
  • Provide customer support
  • Process returns, refunds, and warranty claims
  • Improve our products and services
  • Personalize your shopping experience
  • Send order confirmations and shipping updates
  • Detect and prevent fraud
  • Comply with legal obligations
  • Send marketing communications (with your consent where required)


3. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Maintain website functionality
  • Remember your preferences
  • Analyze website traffic
  • Improve user experience
  • Measure marketing effectiveness


You can control cookies through your browser settings. Disabling cookies may affect certain website functions.


4. How We Share Your Information

We do not sell your personal information.

We may share information with:

  • Our internal departments, including our IT, customer support, sales, marketing, operations, finance, and logistics teams.
  • Payment processors and payment service providers to securely process transactions.
  • Shipping carriers, logistics providers, and fulfillment partners to deliver products and manage returns.
  • Customer service providers that assist with handling inquiries, warranty claims, and support requests.
  • Marketing, advertising, and analytics partners that help us improve our services and communicate with customers.
  • Website hosting providers, cloud service providers, and technology vendors that support the operation and security of our website and systems.
  • Affiliate program administrators and content creator program partners where necessary to manage commissions, referrals, and related activities.
  • Business partners involved in product development, warranty services, or after-sales support.
  • Government authorities, regulators, law enforcement agencies, courts, or other third parties when required by law, legal process, or to protect our legal rights.

We require all employees, contractors, service providers, and business partners who have access to personal information to maintain appropriate confidentiality and security measures and to use such information only for legitimate business purposes consistent with this Privacy Policy.

We may also disclose or transfer your information in connection with a merger, acquisition, restructuring, sale of assets, financing transaction, or other business transfer, subject to applicable legal requirements.


5. Marketing Communications

If you subscribe to our newsletter or marketing communications, we may send promotional emails regarding

  • New products
  • Special offers
  • Product updates
  • Company announcements

You may unsubscribe at any time by clicking the “unsubscribe” link in our emails or contacting us directly.


6. Data Retention

We retain personal information only for as long as necessary to:

  • Fulfill orders
  • Provide customer support
  • Meet legal and tax obligations
  • Resolve disputes
  • Enforce agreements

When information is no longer required, it will be securely deleted or anonymized.


7. Data Security

We implement reasonable technical, administrative, and organizational measures to protect your personal information from:

  • Unauthorized access
  • Disclosure
  • Alteration
  • Misuse
  • Loss or destruction

However, no internet transmission or electronic storage method can be guaranteed to be 100% secure.


8. International Data Transfers

Your information may be processed and stored in countries other than your country of residence. When such transfers occur, we take appropriate measures to ensure your personal information remains protected.

9. Your Privacy Rights

Depending on your location, you may have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of your information
  • Restrict processing of your information
  • Object to certain processing activities
  • Withdraw consent where applicable
  • Request a copy of your data

To exercise these rights, please contact us using the details provided below.

10. Children’s Privacy

Our website is not directed toward children under the age of 13. We do not knowingly collect personal information from children under 13 years of age.
If you believe a child has provided us with personal information, please contact us so we can remove the information.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external websites. We encourage users to review the privacy policies of any third-party sites they visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes in our business practices
  • New legal requirements
  • Website functionality updates

Any updates will be posted on this page with the revised “Last Updated” date.

13. Contact Us

If you have any questions regarding this Privacy Policy or your personal information, please contact us:

Rugha

Email: info@rugha.com

Contact Page: Contact Rugha